This is what #NoBraDay is really about


Today is #NoBraDay, here is what the hashtag is really about

When the clock chimed at 12 midnight, #NoBraDay was the number one trending topic in Nigeria but it was for the wrong reasons judging by some of the comments appearing on the country’s Twitter timeline.

It appears that the hashtag is trending because it is believed that ladies would share pictures of themselves not wearing the popular lingerie. But this is really not what #NoBraDay is all about, not at all! According to, although the origins of National No Bra Day are unclear – this event has been running since at least 2011, with the message of raising awareness for the importance of breast cancer screening, recognising the symptoms of breast cancer and regular self-examinations in the fight against breast cancer, by encouraging women to leave their bras at home on October 13th.

It is worthy to note that the whole of October is Breast Cancer Awareness month, with October 14th also being the “Big Pink” – an event encouraging people to organise events and wear pink to raise money and awareness for breast cancer care.

Although a controversial event in the eyes of some, National No Bra Day further aims to raise awareness of breast cancer during October. Using the hashtag #nobraday on social media and encouraging women to go braless for a 24-hour period on the 13th October, National No Bra Day aims to raise awareness of the importance of knowing how to carry out breast self-examinations, being able to recognise the symptoms of breast cancer and encouraging women to partake in regular breast cancer screening.

Today is not just about posting pictures of freed breasts, some people elsewhere are using the hashtag #nobraday to start conversations on the prevention of breast cancer while others are using it to raise funds for breast cancer care and research.


About Author

Paul is a freelance journalist, medical researcher and extensively published author. He holds a MSc degree in cell biology and genetics, and is a PhD candidate of the University of Ibadan.